The Influence of Japanese Consumer Attitudes toward Food Safety on Beef Valuations: A Choice Experiment Analysis
نویسندگان
چکیده
We explored the relative importance of beef attributes, such as country-of-origin, traceability, and BSE test status, to Japanese consumers and examined the influence of consumer attitudes toward food safety on their valuations of these attributes. A random parameter logit model was used to analyze the choice experiment data, which were collected using a Web-based survey of the Tokyo metropolitan area. The results indicated that consumer valuations of beef attributes were significantly influenced by consumer attitudes, which were measured as “belief in domestic food,” “trust in experts,” “trust in governmental agencies,” and “reassurance based on scientific knowledge.”
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